Effective date: November 3, 2026
This Privacy Policy explains how Diamond Asphalt (“Diamond Asphalt,” “we,” “us,” or “our”) collects, uses, and shares information when you visit our website (the “Site”), request an estimate, call us, or respond to our ads on Facebook and Instagram. Diamond Asphalt is a residential asphalt paving company based in Fort Worth, Texas, serving Fort Worth, Tarrant County, and nearby communities.
By using the Site or submitting your information to us, you agree to the practices described in this policy.
Information We Collect
Information you give us
When you request a free estimate or contact us through a form on the Site, through a Facebook or Instagram lead form, or by phone, we may collect:
- Your name
- Your phone number
- Your email address
- Your project address or city
- The service you are interested in (for example, driveway paving, driveway replacement, asphalt repair, sealcoating, chip seal, or private road paving)
- Any details you choose to include in a message about your project
When we visit your property for an estimate or perform work, we may also keep notes, measurements, and photos of the work area.
Information collected automatically
When you visit the Site, we and our service providers may automatically collect certain information using cookies, pixels, and similar technologies, including:
- Your IP address, browser type, device type, and operating system
- The pages you view, how long you stay, the links you click, and the website that referred you
- Actions you take on the Site, such as submitting an estimate request or tapping our phone number
- General location (such as city or region) based on your IP address
Cookies, the Meta Pixel, and Analytics
We use the following tools to understand how people use the Site and to measure and improve our advertising:
- Meta Pixel and Conversions API. We use Meta Platforms, Inc.’s tools (Facebook and Instagram) to measure how our ads perform, to show our ads to people who have visited the Site, and to reach people who may be interested in our services. These tools may collect information about your activity on the Site, such as pages viewed and form submissions, and may send Meta information such as a hashed (encoded) version of your email address or phone number so Meta can match it to an account. Meta’s use of this information is governed by the Meta Privacy Policy.
- Google Analytics. We use Google Analytics to understand how visitors find and use the Site. You can learn how Google uses this information at How Google uses information from sites or apps that use our services, and you can opt out using the Google Analytics Opt-out Browser Add-on.
- Google Maps. Our Contact page includes an embedded Google Map, which may set cookies and collect information under Google’s Privacy Policy.
Third parties, including Meta and Google, may use cookies, web beacons, and similar technologies to collect or receive information from the Site and elsewhere on the internet, and use that information to provide measurement services and to target ads.
Facebook and Instagram Lead Forms
If you submit a lead form in one of our ads on Facebook or Instagram, Meta shares the information you enter in that form with us (for example, your name, phone number, email address, and project details). We use it only to respond to your request and provide the services described in this policy. Meta’s handling of information on its platforms is covered by the Meta Privacy Policy.
How We Use Your Information
We use the information we collect to:
- Respond to your estimate request, questions, and messages
- Schedule and complete on-site estimates and paving work
- Contact you by phone or email about appointments, estimates, and your project
- Alert our team when a new estimate request comes in, including by email or text message to the business owner
- Prepare estimates, invoices, and records of work performed
- Measure and improve our website and advertising, including ads on Facebook and Instagram
- Protect against spam, fraud, and misuse of the Site
- Comply with legal obligations
How We Share Your Information
We do not sell your personal information. We share information only as described below:
- Service providers who help us run our business, such as website hosting, form and email delivery, lead notifications, scheduling, and customer management tools. They may use your information only to provide services to us.
- Advertising and analytics partners, such as Meta and Google, as described in the Cookies, the Meta Pixel, and Analytics section above.
- Legal and safety reasons, when required by law or to protect the rights, property, or safety of Diamond Asphalt, our customers, or others.
- Business transfers, if Diamond Asphalt is sold or merged, in which case your information may be transferred as part of that transaction.
Your Choices
- Ad preferences on Facebook and Instagram: You can control how Meta uses your information to show you ads in your Meta Ad Preferences.
- Interest-based ads: You can opt out of interest-based advertising from participating companies at aboutads.info/choices, the Network Advertising Initiative, or, in Europe, youronlinechoices.eu.
- Cookies: Most browsers let you block or delete cookies in their settings. If you block cookies, parts of the Site may not work as intended.
- Google Analytics: You can install the Google Analytics Opt-out Browser Add-on.
- Calls and email: Ask us at any time to stop contacting you, and we will honor your request. We do not send marketing text messages to customers.
Your Privacy Rights
You may ask us to tell you what personal information we have about you, to correct it, or to delete it. Depending on where you live, including Texas, you may have additional rights under state privacy laws. To make a request, call us at (817) 757-6882 or write to us at the mailing address below. We may need to verify your identity before completing your request. We will not discriminate against you for exercising your privacy rights.
How Long We Keep Information
We keep your information for as long as we need it to respond to you, provide our services, keep accurate business, tax, and warranty records, and meet legal requirements. When we no longer need it, we delete it or make it anonymous.
How We Protect Information
We use reasonable administrative, technical, and physical safeguards to protect your information. No website or method of transmission is completely secure, so we cannot guarantee absolute security.
Children’s Privacy
The Site and our services are intended for adults. We do not knowingly collect personal information from children under 13. If you believe a child has given us personal information, contact us and we will delete it.
Links to Other Websites
The Site may link to other websites, such as Google Maps, Facebook, and Instagram. We are not responsible for the privacy practices of those websites, and we encourage you to read their privacy policies.
Changes to This Policy
We may update this Privacy Policy from time to time. When we do, we will post the updated policy on this page and change the effective date above.
Contact Us
If you have questions about this Privacy Policy or want to make a privacy request, contact us:
Diamond Asphalt
5601 Bridge St, Suite 300, Office 364
Fort Worth, TX 76112
Phone: (817) 757-6882